IT’S TIME FOR THE BROWNS TO GET TO WORK

By STEVE KING

There’s a good reason why they call it Super Bowl Week.

The focus is on the big game and everything else from a big-picture, overall NFL perspective. That’s just the way the league likes it, so it adjusts its massive public relations machine to that setting and turns on the power full-blast.

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But the Super Bowl is over. That was Sunday night.

And with it came the end to the season.

We are, then, now officially into the offseason, and the spotlight goes back to shining upon each of the 32 teams individually.

In Cleveland and a good chunk of Ohio, that team is the Browns.

It was already this way, especially since Andrew Berry was hired last week as executive vice president of football operations to work with new head coach Kevin Stefanski, but now we’re all watching full-time as the Browns roll up their sleeves and get to work.

Indeed, the clock is ticking already in anticipation of the 2021 season. There is no two- or three-year program to get the Browns where they want to go. There isn’t even a one-year program. There is no grace period whatsoever. It is now – this moment, this instant.

With pieces added to the offensive line and elsewhere, with injured players getting healthy again and quarterback Baker Mayfield cutting down on his turnovers and comments and getting back on track, the Browns will head into 2021 ready to win – a lot.

There are any number of teams over the years, including the 49ers this season, who have completely turned themselves around from one year to the next. So it can be done. It can definitely be done.

Why can’t it be done in Cleveland? Why can’t that turnaround team be the Browns?

There are no reasons why it can’t.

And there can be no excuses for failing to get it done.

The Browns need to hear that – know that – now, and, as I’ve said several times already, their feet must be held to the fire. Everyone’s patience has already been used up – and then some.