The red-hot comments by Jacksonville safety Tashaun Gipson, a former Brown, are red-hot news as Cleveland gets ready to host the Jaguars on Sunday at FirstEnergy Stadium.

There’s nothing like some trash-talking to spice up a match-up between a team that’s going nowhere at 0-9 and one that appears to be going somewhere with a 6-3 record.

All that rhetoric is fun to hear and read, but the best part – the most sensible part, the most honest part, the most thought-provoking part and, most importantly, absolutely the most correct part– comes from a guy who always seems to exude those things.

His name is Hue Jackson, the head coach of the Browns.

Here’s part of what Jackson said Wednesday regarding Gipson’s derogatory comments about the Browns:

“Anytime anybody says something about the organization and the football team, you want your people to be aware, but we have earned this. People are going to say things. You guys say things. People say things all the time. We get it. It isn’t going to change until we change it. The only way you change it is you start winning.”

Yes, unfortunately, the Browns have earned all the hurtful, condescending, humiliating and embarrassing things that have been said and written, and will continue to be said and written, about them. That’s what happens when you not just lose, but lose for a long, long  time, almost to a historic level.

The NFL is a high-profile business. There is nowhere to hide from the spotlight. Its winning teams and players are praised to the hilt, and the losing ones are dragged through the mud,

That’s just the way it is. Nobody likes getting skewered, as it were, on a daily basis likes it, but Jackson, being the pragmatic guy that he is, owns it and understands it. As he said in his comments, he is fully aware that the perception of the Browns won’t change until they force it to change by playing better.

So instead of wasting their breath complaining about it, the Browns would be much better served by working hard to improve.