NFL wins the lottery
New 2020 Cleveland Browns Jerseys
By STEVE KING
When we’re knee-deep in this coronavirus pandemic, with death and near-death staring us in the eye at every turn and the economy heading south faster than Ohio snowbirds on Jan. 2, nobody wants to be the company owner who smiles and says, “Business is really good.”
He, or she, might be right as rain in that statement, and seeing the bottom line firmly entrenched in the black may indeed evoke unbridled joy, but to talk about such things in the earshot, and in plain view, of others just ain’t cool. More than that, it’s irresponsible and, in many ways, immoral.
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So, if your company’s bottom line has somehow been enriched by this nightmarish period in history, good for you. It had to happen to someone, and I’m glad it was you, since you are reading this post (thank you, and please keep coming back). But don’t say a word outside your door. Instead, go back inside and do a virtual high-five with your executive vice-president.
The NFL wins the lottery in this situation now, but the people running it, though wildly excited about their extremely good fortune, won’t say a word. They’re a lot smarter than that. Plus, they’ve probably been threatened with their jobs not to do it by Commissioner Roger Goodell.
Yes, the NFL is sitting on a gold mine, the likes of which has not been seen much in the league’s history. It comes with the soon-to-happen NFL Draft.
The draft has been a financial bonanza for the NFL for some time now. It’s the only league in which there is a sport within a sport. That inner sport is the draft. There are people for whom the draft is their sport. They are only mildly – at best – interested in the NFL season. Once the draft is over, they simply turn their attention to the following year’s draft.
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So, with that having been said, with the draft drawing the attention of both the draftniks and the regular NFL fans, it is always must-see TV. The ratings go through the roof.
And never, ever, EVER, has that been as true as it is now. With all the other sports – at every level, from the pee-wees to the pros, male and female – having been, for sometime now, on lockdown indefinitely, with no clear end in sight, the NFL is the only game in town. There is nothing else – absolutely, positively nothing else – going on. For goodness sake, the sports highlights on TV involve Korean and Chinese pro baseball leagues, H-O-R-S-E basketball shooting contests played out on players’ driveways and reruns of games and events that happened 25 years ago.
Really?
Really?!
Sports fans, even those who don’t follow the NFL or football as a whole, are begging, pleading and praying for anything at all that’s live, big and worth watching.
And those running the NFL are only too happy – absolutely thrilled beyond their wildest dreams – to deliver it and then wait – quietly — for the king’s ransom that will be delivered to league offices, and then, in the NFL’s communal manner of doing business, parsed out in some way, shape or form to the Browns and the 31 other teams.
The NFL wins the lottery was written by Steve King
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Cleveland Browns:
- “Berry Said Browns Won’t Be ‘Pigeon-holed’ Into One Position” (OBR)
- The Odell Beckham questions (Browns Daily Dose)
- “Berry won’t comment on Mekhi Becton’s flagged drug test” (BrownsZone)
- Paul Brown, Obie and the true origin of Brownie the Elf (Browns Daily Dose)
- “Sources: OBJ to the Vikings Is Unlikely, but the Browns Will Move Him Eventually” (B/R)
- “Browns are done talking about reported OBJ trade talks” (PFT)
- Grab your New 2020 Cleveland Browns Jerseys
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