When Major League Baseball unveils its schedule for the season, you read or hear about it later that day or the next day.

Indeed, no hurry.

Do the Guardians open the season at home? Where and who do they play on Memorial Day, the Fourth of July and Labor Day?

Other than that, the schedule is nothing but a bunch of numbers and times and teams all run together.

When the NBA schedule is announced, it’s the same thing. Do the Cavaliers open at home? Do they play on Christmas Day? And so on and so forth.

Again, it’s little more than a ho-hum thing. Nobody is breathlessly waiting to see it. We’ll all check it out in due time.

When the NFL announces its schedule, as it did on Wednesday night on NFL Nerwork, it does so with plenty of pomp and circumstance. It is a huge, huge deal. A few games here and there are leaked out in the days leading up to the schedule unveiling to just wet people’s appetites, but when the rest of the schedule is delivered in all its splendor and glory as a made-for-TV mega-event, the earth is said to tilt on its axis.

This is all part of the fact that the NFL has the greatest marketing apparatus of any of the pro sports. It’s really not even close.

Hope you enjoyed it again this year. The only thing that may be better is watching the games when they’re actually played.

Steve King