The Browns have no idea what they will be facing once training camp opens in about three weeks.
They may think they do, but they don’t.
If the NFL has handed down its punishment to Deshaun Watson by then – and there’s no guarantee that it will have happened, which is another story for another time – there will be a media feeding frenzy the likes of which the Browns – and everyone in the organization – have never seen.
Those media members won’t be asking questions about Myles Garrett, Nick Chubb, Jadeveon Clowney, Amari Cooper, Denzel Ward or anyone else. All the focus will be on Watson – day after day after day. The Watson issue won’t be just part of camp, but rather it will be the totality of camp. Nothing else – absolutely nothing else, and no one else – will matter. It won’t take long for nerves to start to be frayed and tempers to boil over.
One thing that would help – and perhaps the only thing – would be the presence of a great, professional public relations staff to manage the situation and control it.
I don’t know if these Browns have that. It remains to be seen.
But they had it at one time in the person of Kevin Byrne, who served as PR chief from 1981-95 before moving with the transplanted franchise to Baltimore and staying another quarter-century before retiring several years ago. He was the best in the business.
Byrne could make it all work. He could devise a plan to get the Browns through it.
They could sure use him now.
Steve King