Saturday, Aug. 22 (PM) – The Browns had an hour-long stage show to unveil them in the spring, and now that you’ve had a chance to look at them in game action on two different occasions a week apart recently, what do you think of those new uniforms?

Here’s what I think:

I generally like them for what they are – that is, an attempt to woo today’s younger fans.

Look, I get it in that the Browns aren’t marketing anything – least of all their uniforms – to people my age. If you remember the Hula Hoop, the day John Kennedy got shot, black and white TV, big fins on cars and fallout shelters, then you’re not the demographic for which they’re looking.

The only people focusing on us are those sending out the Golden Buckeye cards, and those who designed the ads with the man and woman in separate bathtubs on a deck as they stare out at a beautiful scene.

The old uniforms were fine to me. They were better than fine, actually. They were truly classic.

They stood for a lot of good things, such as eight league championships, including one with a perfect season, and 16 Pro Football Hall of Famers, including the greatest player ever in Jim Brown and the man they call “The Father of Modern Football” in head coach Paul Brown. So why change them? Why distance yourself from that kind of legacy?

The only reason to change the uniforms is that the new Browns have done so poorly on the field that they feel they need to start over and carve out a new image. That’s poor logic. It’s akin to a person burning down his house through negligence and then demanding that a new one be built since the old one is now unfit for habitation.

Indeed, the Browns – and only the Browns — are the reason why the Browns felt they needed to change things.

Certainly, not all of the blame for this can be laid at the feet of the members of the current regime, but at the same time, they had a hand in it.

But discussing this is like a dog – er, dawg – chasing his tale. It’s a circular conversation and we’re getting nowhere fast. So let’s not dwell on that anymore. Rather, we need to keep in mind that the Browns accomplished what they set out to do, and that was to incorporate the tradition of the old uniforms into a modern look. They did a very good job on that, making it quite colorful.

There are two things on the uniforms that have to go, though. One is the name of Cleveland at the top of the front of the jersey, the other is the name of the Browns down the side of the pants.

Not cool, not at all. Very amateurish, very high school-ish.

You don’t need the words Cleveland and Browns on two different parts of the uniform to figure out that the players inside are Cleveland Browns. The plain orange helmet, the only one in the NFL that has no insignia or logo on it and thus stands apart from all the others, is the universal calling card of the Browns. That helmet screams Cleveland Browns.

Less is more with a lot of things in life, and so it is also with the Browns’ new uniforms.

But the real change the fans want to see with the Browns is a return to their winning ways of the original franchise. That will make everything, including the uniforms, look scintillating.